Intercultural Competence and Communication in Global Markets: Managing Challenges for Sustainable Economic Growth

studia pierwszego stopnia

studia drugiego stopnia

English Studies in general

studia stacjonarne

profil akademicki

fakultatywne

Mieszany: realizowany zdalnie i w sali

ECTS points in relation to student’s duties

total number of ECTS: 3

1 ECTS = 30 hours participation in virtual mobility

1 ECTS = 30 hours participation in classes at the university

3 ECTS = 90 hours preparation to classses with direct participation of the teacher

Course description:

This Blended Intensive Program (BIP) integrates theoretical and practical approaches to intercultural competence, global communication, and sustainable business practices.

Course objectives:

Through 60 hours of instruction (30 virtual + 30 in-person), students will:

• Explore cross-cultural communication models and global negotiation strategies.

• Analyze case studies of international business challenges.

• Develop practical skills in multicultural teamwork, leadership, and ethical

decision-making.

• Learn to integrate sustainability and social responsibility into global business

strategies

Course content

Virtual Component (30 hours)

1. Introduction to Intercultural Competence

2. Communication in Global Contexts

3. International Management

4. Global Negotiation & Conflict Resolution

5. Multicultural Team Management

6. Ethical Leadership & Sustainability

7. Ethical Leadership & Sustainability

8 Geert Hofstede model regarding the management and cultural dimension

9. Contemporary Economic Issues

10. Pre-Mobility Integration

Physical Mobility (30 hours)

1. Orientation & Cultural Immersion

2. Intercultural Communication workshops

3. Leadership in Multicultural Teams workshops

4. Sustainability & Global Business Ethics - field trips

5. Reflection & Presentation

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Methods of instruction/ forms of classroom activity:

• Lectures: Concept introduction and theoretical grounding

• Workshops & Simulations: Experiential learning and skill practice

• Case Studies: Analysis of real-world global business challenges

• Group Projects: Multicultural teamwork with mentorship

• Reflection & Journals: Encourage critical thinking and self-assessment

• Expert Panels & Industrial Visits: Bridge theory with practical insights

Recommended Readings

1. Hofstede, G. (2011). Dimensionalizing Cultures: The Hofstede Model in Context.

2. Earley, P. C., & Ang, S. (2003). Cultural Intelligence: Individual Interactions Across Cultures.

3. Trompenaars, F., & Hampden-Turner, C. (2012). Riding the Waves of Culture: Understanding

Diversity in Global Business.

4. Meyer, E. (2014). The Culture Map: Breaking Through the Invisible Boundaries of Global

Business.

5. Hill, C. W. L., & Hult, G. T. M. (2019). International Business: Competing in the Global

Marketplace.

Learning outcomes

By the end of the program, participants will be able to:

1. Demonstrate understanding of cultural factors influencing managerial behavior,

communication, and organizational performance in international contexts.

2. Apply intercultural frameworks and communication strategies to complex

business scenarios.

3. Lead and collaborate effectively in multicultural, multidisciplinary teams.

4. Address global management challenges ethically, with awareness of sustainability

and social responsibility.

5. Critically analyze and propose solutions for intercultural conflicts in organizational

settings

Forms of evaluation of learning outcomes:

1. Online Participation 20% of the final grade = Active engagement in virtual discussions and workshops

2. Reflective Essay 20% of the final grade = 800–1000 words on intercultural communication insights and sustainability considerations

3. Group Project 40%of the final grade = Development of intercultural communication strategies for a real-world business scenario, presented during mobility week

4. Peer & SelfAssessment 10% of the final grade = Evaluate collaboration, leadership, and intercultural sensitivity in team work

5. Final Presentation 10% of the final grade = Oral presentation at the conclusion of the mobility phase

Grading: Pass/Fail with detailed feedback for learning development