Rhetoric and persuasion

obowiązkowe

studia drugiego stopnia

Master of Liberal Arts

semestr 2

studia stacjonarne

profil akademicki

obowiązkowe

Realizowany w sali

ECTS points in relation to student’s duties:

total number of ECTS = 3

1 ects = 30h in class

0,5 ects = 15 h for consultations

1,5 ects = 45 h for preparation for class

Course description

The course is of an introductory character. Students learn basic categories and procedures of the Western rhetorical tradition and its persuasive possibilities, and its newest versions: visual and digital. However, the practical dimension of rhetoric is preferred throughout the course.

Course objectives

The course aims to acquaint students with basic categories and procedures of the Western rhetorical tradition and its persuasive possibilities, and its newest versions: visual and digital.

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Course content

1. Persuasion and Target Audience

2. Logos, Ethos, Pathos

3. Canons of rhetoric

4. Visual Rhetoric

5. Digital Rhetoric

6. Populist Rhetoric

7. Fallacious Arguments

8. Rhetoric and persuasion in social media

9. Body Language

10 Case Studies

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Methods of instruction/ forms of classroom activity:

power point presentations, case study analysis, extensive reading, group discussion, ICT tools - MS Teams; Moodle platform

Reading list

Classical Rhetoric Series (on the Internet)

Argumentative Fallacies (on the Internet)

Selected Internet Sources to be provided during the course depending on the interests of the given group

(For the Chinese students) Gu Jiazu, "Rhetorical Clash between Westeners and Chinese"

Learning outcomes acc to PRK 2019

Knowledge:

Students know and understand

1. relations between language and society and its institutions in an integrated system of dependencies and influence (k_W02/P7S_WG)

2. differences in medial, stylistic and generic conventions of linguistic communication and various rhetorical traditions (across cultures, times and institutions) (k_W03/P7S_WG)

Skills

Students can

3. select information from various sources and evaluate its relevance and credibility (k_U02/P7S_UW)

4. understand and process information and reconstruct underlying meaning and argumentation given specific cultural context (k_U03/P7S_UW)

5. analyse case studies and problems, model and predict complex social phenomena (k_U08/P7S_UW)

Social competences

Students are ready to

6. critically assess incoming information, acknowledge merits and limitations of various viewpoints, theories, methods and research results (k_K02 P7S_KK)

Forms of evaluation of learning outcomes

1. Active participation in the class - 50% of the final grade (outcome 1,2,3,4,5,6)

2. e-learning tasks - 30% of the final grade (outcome 1,2,3,4,5,6)

3. Additional contribution to the course - 20% of the final grade (outcome 1,2,3,4,5,6)