Academic research

studia drugiego stopnia

Master of Liberal Arts

semestr 2

studia stacjonarne

profil akademicki

obowiązkowe
seminaria magisterskie

Realizowany w sali

ECTS points in relation to student’s duties:

total number of ECTS = 3

1 ects = 30h in class

0,5 ects = 15 h for consultations

1,5 ects = 45 h for preparation for class

Course description

The course offers a specialist perspective within the chosen domain: linguistics, media and communications, visual arts or entrepreneurship. Depending on the elective module it concentrates on perspectives and literatures that most productively inform the discipline and which offer tools and categories for further independent reading and analysis.

Course objectives

- familiarising with specialist research in connection to students needs and academic orientations.

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Course content

Possible specialist approaches in public communication may include

1. propaganda analysis

2. news values analysis

3. argumentation/rhetorical analysis

4. agenda setting analyis

5. critical (discourse) analysis

6. ideological analysis (feminist, populist)

7. social movement studies

8. multimodal analysis

9. metaphor analysis

10 framing analysis

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Methods of instruction/ forms of classroom activity:

Lectures with multimedia presentations and exemplary handouts prepared by the instructor, group and individual analysis of exemplars and discussion, presenting individual projects (20min per participant) and critical response, debate on itdiscussion, powerpoint presentations, text analysis, ICT tools/e-learning MSTeams

Reading list:

A selection of specialist studies in journal articles

Stokes, Jane, How to do media & cultural studies, Los Angeles ; London ; New Delhi ; Singapore ; Washington : SAGE, 2013

Hartley, John, Communication, cultural and media studies : the key concepts, London ; New York : Routledge, 2011

Longhurst, Brian, Introducing cultural studies, Harlow : Pearson Education Limited, 2008

Pratkanis, Anthony R., Wiek propagandy : używanie i nadużywanie perswazji na co dzień, Warszawa : Wydawnictwo Naukowe PWN, 2008

Williamson, Judith, Decoding advertisements : ideology and meaning in advertising, London : Marion Boyars, 1994.

Learning outcomes acc to PRK 2019

Knowledge:

Students know and understand

1. the specificity of the subject and range of methodology of humanistic sciences, notably within linguistics and communication, cultural studies and visual arts in the public domain. (k_W07/P7S_WG)

2. the specificity of the subject and range of methodology of social sciences, notably social structures and media systems (k_W08/P7S_WG)

3. advanced sampling and data processing techniques characteristic of academic activity in the selected discipline (k_W10/P7S_WG)

4. advanced methods of analysis and interpretation of texts, discourses and cultural products/practices (k_W11/P7S_WG)

5. advanced methods of analysis of human beings as social agents within larger social structures and of rules according to which they function (k_W12/P7S_WG)

6. political and ethical, economic and regulatory challenges connected with interdisciplinary research paradigms and their applications (k_W14/P7S_WK)

Skills

Students can

7. formulate original research questions and design research to address unusual interdisciplinary problems (k_U04/P7S_UW)

8. formulate and test hypotheses related to appropriate language uses as well as simple research problems, particularly with interdisciplinary approaches (k_U06/P7S_UW)

9. analyze case studies and problems, model and predict complex social phenomena (k_U08/P7S_UW)

10. work in a team, assume various roles in a project, including that of a leader, plan and manage the work of others in the team (k_U14/P7S_UO)

Social competences:

Students are ready to

11. recognize and apply in practice the ethical norms (.e.g., prevent discrimination and conflict of interests) in organizations of employment (including the academia) (k_K12/P7S_KR)

Forms of evaluation of learning outcomes

1. Active class participation, debating and responding to lectures, presentations – 45% of the final grade (outcome 1,2,3,4,5,6,7,8,9,10,11)

2. A case study analysis/ essay - 55% of the final grade (outcome 3,4,5,7,8,9,10,11)

pass at 60% of the final grade