Academic major 1

studia pierwszego stopnia

English in Public Communication

semestr 5

studia stacjonarne

profil akademicki

fakultatywne
obowiązkowe
seminaria dyplomowe

Mieszany: realizowany zdalnie i w sali

ECTS points in relation to student’s duties

total number of ECTS points: 3

1 ECTS – 30 hours: participation in classes (50% University site; 50% online)

2 ECTS – 45 hours: preparation + 15 hours: consultations

Course description:

Students choose one subject seminar course in accordance with their interests and preferences. Students are acquainted with the thematic specificity of the subject seminar, the main research orientations and methodological procedures related to it, as well as the basic literature on the subject

Course objectives:

Academic Major 1 is designed to lay foundations for the preparation of diploma papers in the next semester. Students are exposed to specialized and extended materials on the subject of mediated public communication, are expected to acquire specialist knowledge pertaining to the subject and start working towards delimiting the topic and plan of their research project

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Course content

1-2. The main research orientations within public communication - revision and extension

3. Theoretical models and and research paradigms (quantitative/qualitative, critical)

4-5. The scope and results of communication research and appropriate methodologies (institutions, texts, recipients)

6. Media effects scholarship

7-9. Concepts and areas to be explored and implications for scholarship (representation, interaction, propaganda, ideology, critical literacy)

10-11. Varieties of discourse analysis

12-15. The main guidelines for framing diploma research projects.

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Methods of instruction/ forms of classroom activity:

multimedia presentations, discussion, text analysis, individual work, reading and writing assignments, ICT tools/MSTeams/Moodle

Reading list

Selected relevant monographs, readers, journal articles, online materials within the scope of the seminar

Stokes, Jane (2003) How to Do Media and Cultural Studies. London: Sage.

Supplementary reading

McQuail, Denis (2010) McQuails's Mass Communication Theory (sixth edition) London: Sage.

Danesi, Marcel (2009) Dictionary of Media and Communication Studies. London/New York: Sharpe

Learning outcomes acc to PRK 2019:

Knowledge

1. Students understand the range of socially oriented language studies and communication studies, namely of semiotics, sociolinguistics, pragmatics, stylistics and rhetoric, familiar with the main research traditions in media studies and business communication and new developments in these fields of study (k_W01/P6S_WG

2. Students know rules of academic exposition and argumentation (in speech and writing) (k_W07/P6S_WG)

Skills

3. Students can implement terminology and theoretical models for research procedures: formulate research questions/hypotheses, review literature, select methods and tools, analyze and interpret material, process and present results, discuss and interpret results, in order to answer research questions related to language and communication in the public sphere (k_U01, k_U03/P6S_UW)

4. Students can search for, analyze, select, evaluate and use information collected from various sources and presented in various media (k_U07/P6S_UK) (m-U-1/P6S_UO)

Social competences

5. Students think independently and recognize priorities and objectives in self-study, prioritize and execute in a timely manner their assignments in research (k_K01/P6S_KK)

6. Students approach public communications in an analytic and critical way (k_K02/P6S_KK)

Forms of evaluation of learning outcomes

1. Active class participation, debating and responding to presentations – 20% of the final grade (outcome 2,4,7)

2. Individual reading assignments - responses, reviews - 30% of the final grade (outcome 3,4,6,7)

3. Written/oral test - 50% of the final grade (outcome 1,2,5,7)

pass at 60% of the final grade