Academic major 2

studia pierwszego stopnia

English in Public Communication

semestr 6

studia stacjonarne

profil akademicki

fakultatywne
obowiązkowe
seminaria dyplomowe

Mieszany: realizowany zdalnie i w sali

Academic Major 1

ECTS points in relation to student’s duties

total number of ECTS points: 5

1 ECTS – 30 hours: participation in classes (50% University site; 50% online)

3 ECTS – 90 hours: self-study, preparation for classes

1 ECT– 30 hours: consultations

Course description:

This is a continuation course of Academic Major 1. Students continue studying the thematic specificity of the subject seminar, the main research orientations and methodological procedures related to it, as well as the literature on the subject.

Course objectives:

Academic Major 2 is designed to support students with their work on their diploma papers. Students further deepend their specialized knowledge relevant to their diploma research project.

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Course content

1. How to organize a research study in public communication

2. How to plan and design an empirical study

3. How to review and incorporate the literature on the subject

4. How to analyse data in quantitative and qualitative approaches

5. How to make sense of the data, examples and evidence

6. How to present research results

7. How to put results in perspective - discussion

8. How to draw conclusions and implications from a study

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Methods of instruction/ forms of classroom activity:

supervision, mentoring, tutoring, discussion, text analysis, individual work, reading and writing assignments, ICT tools/MSTeams/Moodle

Reading list

Selected relevant monographs, readers, journal articles, online materials within the scope of the seminar

Stokes, Jane (2003) How to Do Media and Cultural Studies. London: Sage.

Supplementary reading

McQuail, Denis (2010) McQuails's Mass Communication Theory (sixth edition) London: Sage.

Danesi, Marcel (2009) Dictionary of Media and Communication Studies. London/New York: Sharpe

Learning outcomes acc to PRK 2019:

Knowledge

1. Students know and understand the place and significance of the communication studies among humanities and their analytical and methodological tools (k_W01/ P6S_WG)

2. Students have a systematic detailed knowledge of the range of socially oriented language studies and communication studies, namely of semiotics, sociolinguistics, pragmatics, stylistics and rhetoric, be familiar with the main research traditions in media studies and business communication and new developments in these fields of study (k_W02/P6S_WG)

3. Students know and understand complex nature of linguistic phenomena, their evolution and multiple functions in public communication (k_W05/P6S_WG)

4. Students have a systematic knowledge of rules of academic exposition and argumentation (in speech and writing) (k_W07/P6S_WG)

Skills

5. Students can implement basic research procedures: formulate research questions/hypotheses, review literature, select methods and tools, analyze and interpret material, process and present results, discuss and interpret results, in order to answer research questions related to language and communication in the public sphere (k_U04/P6S_UK; k_U06/P6S_UK)

6. Students can search for, analyze, select, evaluate and use information collected from various sources and presented in various media (m-U-1/P6S_UO)

7. Students can use the conventions of English academic discourse to present and write about communication research (k_U03/P6S_UW)

Social competences

8. Students think independently and recognize priorities and objectives in self-study, prioritize and execute in a timely manner their assignments in research (k_K02/P6S_KK)

Forms of evaluation of learning outcomes

1. Active class participation, debating and responding to presentations – 20% of the final grade (outcome 1,2,3,4,5,6,7,8)

2. Individual reading assignments - responses, reviews - 30% of the final grade (outcome 3,4,5,6,8)

3. Written drafts (section paragraphs – introduction, justification, literature review, design of the study, methods and procedures, data, results, discussion, conclusion)- 50% of the final grade (outcome 1,2,3,4,5,6,7,8)

pass at 60% of the final grade