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Consumer behavior psychology

General data

Course ID:	2.5.E-KZK011-Z
Erasmus code / ISCED:	(unknown) / (unknown)
Course title:	Consumer behavior psychology
Name in Polish:	Consumer behavior psychology
Organizational unit:	Institute of Psychology
Course groups:
ECTS credit allocation (and other scores):	3.00 Basic information on ECTS credits allocation principles: the annual hourly workload of the student’s work required to achieve the expected learning outcomes for a given stage is 1500-1800h, corresponding to 60 ECTS; the student’s weekly hourly workload is 45 h; 1 ECTS point corresponds to 25-30 hours of student work needed to achieve the assumed learning outcomes; weekly student workload necessary to achieve the assumed learning outcomes allows to obtain 1.5 ECTS; work required to pass the course, which has been assigned 3 ECTS, constitutes 10% of the semester student load.
Language:	English
Field of study:	(in Polish) Psychologia
Type of course:	elective monographs
Mode:	(in Polish) Mieszany: realizowany zdalnie i w sali
Student workload:	(in Polish) 3 ECTS: Attendance in lectures - 18h, 1 ECTS Reading of lectures - 40h - 2 ECTS
Full description:	(in Polish) The aim of the subject is to allow the students to learn the usage of psychological, professional language, on the basis of a selected example, namely the psychology of consumer behavior
Bibliography:	(in Polish) Stasiuk, Maison (2014) Psychologia Konsumenta. Warszawa: PWN Underhil, P. (2010) Dlaczego kupujemy? Warszawa: MT Biznes Eng: Underhil P. (1999) Why we buy? The science of shopping Wanake, M (2009) Social psychology of consumer behawior. New York: Taylor&Francis
Learning outcomes:	(in Polish) K_W04 K_W06 K_U02 K_U05 K_K03
Assessment methods and assessment criteria:	(in Polish) Multiple-choice test based on the lecture and the suggested reading. No less than 60% of total points are required to pass.

Classes in period "Summer semestr 2023/2024" (in progress)

Time span:	2024-03-01 - 2024-09-30	Selected timetable range: weekly course term Navigate to timetable MO TU W TH FR SA WYK
Type of class:	Lecture, 18 hours more information
Coordinators:	Radosław Walczak
Group instructors:	Radosław Walczak
Students list:	(inaccessible to you)
Examination:	Course - Grading Lecture - Grading

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