Business Communication Genres

BA level studies

English in Public Communication

semester 4

full time studies

elective courses
obligatory courses

(in Polish) Realizowany w sali

English in Business elective module

Aspects of Economics and Business Administration

Organizational Culture

The Other in Business Communication

ECTS points in relation to student’s duties

Number of ECTS points: 3

1 ECTS – 30 hours: participation in classes

2 ECTS – 45 hours: preparation + 15 hours: consultations

Course description

The course is designated to English in Business Module. It is a continuation of instruction given in prior courses in business communication. It applies students’ knowledge of conventions of representation and textual dimensions of public communication in business context. It gives students practical training and develops their skills of effective writing and speech-making.

Course objectives

The course aims to acquaint students with formal properties and functions of selected genres in written and oral public communication. Its objective is to use students’ critical and creative resources to develop their communication skills and professional practices.

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Course content

1. Reporting, note-making

2. Press release, web posting

3. Feature article

4. Blogging

5. Statements and positions

6. Negotiations and business letters

7. Celebratory genres

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Methods of instruction/ forms of classroom activity:

multimedia presentation, text analysis, discussion, ICT tools/Moodle & Teams, writing, pair work, group work.

Reading list

A. obligatory reading (to get a credit):

A.1. used in class

Guffey, Mary (2008) Business Communication. South-Western Publishing

Bryski, Bruce (2003) Art and Practice of Public Speaking. Fountainhead Press.

A.2. used for self-study

Barry, R. (1995) Applied English. Prentice Hall

MacPherson, R. (2006) English for Writers and Translators. Warszawa: PWN

B. supplementary reading

Walton, D. (2005) Fundamentals of Critical Argumentation. Cambridge University Press.

Bednarek, M and H. Caple (2012) News Discourse. London: Continuum

Learning outcomes acc to PRK 2019

Knowledge

Students:

1. know of the main methods of analysis and interpretation of uses of language that are typical of public communication, be aware of the complexity and evolution of linguistic systems and meaning-making practices (k_W04/P6S_WG)

2. know the formal properties and application of various genres and conventional practices in business communication (m-W-1/P6S_WK)

Skills

Students can:

3. identify and describe a range of linguistic and generic features of texts used in public communication in business cotexts, conduct a critical analysis/interpretation of texts in English, with the aid of typical philological methods, and delimit their potential meanings, social impact and cultural significance (m-U-1/P6S_UO)

4. draw on basic concepts of economic, legal, management and political discourse to prepare texts and presentations in English (m-U-2/P6S_UK)

5. communicate in English at C1 level with experts in business contexts (m-U-2/P6S_UK)

Social competences

Students:

6. approach business communications in an analytic and critical way (m-K-1/P6S_KR)

7. are aware of their civic responsibilities and are tolerant towards the other actors in the public sphere (m-K-2/P6S_KK)

Forms of evaluation of learning outcomes

1. Active class participation (discussion and engagement in peer-review) - 25% of the final grade (outcomes 1,3,5,7)

2. Three practical assignments (written and orally presented): a reproduction of textual and generic conventions of a selected business communication genre - each 25% of the final grade (outcomes 2,4,6,7)

Pass at 60% of the final grade