Communication Theories and Semiotics
Informacje ogólne
Kod przedmiotu: | 1.2.D3.EPC.28 |
Kod Erasmus / ISCED: | (brak danych) / (brak danych) |
Nazwa przedmiotu: | Communication Theories and Semiotics |
Jednostka: | Wydział Filologiczny |
Grupy: |
Studia stacjonarne Studia stacjonarne |
Punkty ECTS i inne: |
(brak)
|
Język prowadzenia: | angielski |
Rodzaj przedmiotu: | obowiązkowe |
Tryb prowadzenia: | Mieszany: realizowany zdalnie i w sali |
Skrócony opis: |
The course introduces the students to a variety of theories and models of communication and to various perspectives that can be taken when studying public communication. The theories are related to disciplinary priorities and evolving research orientations, of which only some can be appropriated in a philological approach. One such theoretical and methodological perspective is semiotics, which is presented in more detail. The course is of an introductory character: it gives students a panoramic overview of various theoretical approaches to communication. It aims to encourage students to select and prioritize such models and perspectives that can be useful for their study. It is designed for students to engage with presented materials, to comment on them, to critique them. The course is offered on Moodle e-learning platform |
Pełny opis: |
Course content 1. Introducing concepts in mass communication and media theory 2. History of communication research: Evolving paradigms and results 3. Mass culture and society 4. Limited effects paradigm, new methodologies 5. Critical and Cultural Studies 6. Psychological, sociological and cultural perspectives in communication research 7. Recent developments: cultivation , agenda setting and globalization 8. Semiotic theories of communication (Saussure, Peirce, Barthes, Eco) 9. Language(s) and representation(s) |
Literatura: |
A. obligatory reading (to get a credit): A.1. used in class Baran, Stanley and Dennis Davis (2006) Mass Communication Theory: Foundations, Ferment, and Future. Fourth Edition. Thomson Wadsworth. Chandler, Daniel (1994-2012) Semiotics for Beginners e-book A.2. used for self-study Croteau, David, William Hoynes and Stefania Milan (2012) Media/Society: Industries, images, and audiences. London: Sage Potter, John (2010) Media Effects. London: Sage. B. supplementary reading Goban-Klas, Tomasz (2006) Media i komunikowanie masowe. Teorie i analizy prasy, radia, telewizji i Internetu. Warszawa: Wydawnictwo Naukowe PWN |
Efekty uczenia się: |
Knowledge Students: 1. have basic knowledge about the significance of the study of language and communication within the discipline of philology, about their research subjects as well as their methodological specificity (k-W-1) 2. know of the main methods of analysis and interpretation of uses of language that are typical of public communication, are aware of the complexity and evolution of linguistic systems and meaning-making practices(k-W-5) Skills Students can: 3. search for, analyze, select, evaluate and use information collected from various sources and presented in various media(k-U-3) 4. apply the terminology, theoretical frameworks, research paradigms and methodological approaches of linguistics and discouse studies (including those of semiotics, sociolinguistics, pragmatics, stylistics and rhetoric), as well as communication studies and media studies(k-U-2) Social competences Students: 5. participate in cultural life and use its various forms (k-K-4) 6. recognize priorities and objectives in self-study, apply ethical and professional perspectives in executing assignments and research (k-K-3) 7. approach public communications in an analytic and critical way(k-K-1) |
Metody i kryteria oceniania: |
Forms of evaluation of effects (see above for types of effects) 1. A written/oral test/quiz (30%) – 1,2 2. Reporting on homework assignments (50%) – commentary, discussion, analysis of examples, critiques in small groups – 3,4,5,6 3. Essay/critique/review of literature (20%) – 2,6,7 |
Właścicielem praw autorskich jest Uniwersytet Opolski.